BSc in Business Administration (BBA)

Level:

Bachelor's degree

Credits:

All types of instruments

Duration

4 Years

Medium

English

Awarding Body

Empowering Future Business Leaders

The Bachelor’s in Business Administration (BBA) at IWA School of Management is designed to equip students with the knowledge, skills, and confidence to excel in the dynamic world of business. Whether you aspire to lead organizations, launch your own venture, or specialize in a particular business domain, this program provides the foundation you need to succeed.

Program Highlights

  • Comprehensive Curriculum: Covers core areas such as Marketing, Finance, Human Resources, Operations, and Entrepreneurship.
  • Practical Learning: Real-world business projects, case studies, and simulations.
  • Expert Faculty: Learn from industry professionals and academic leaders.
  • Global Perspective: Explore international business concepts and practices.
  • Career Readiness: Develop leadership, analytical, and communication skills to thrive in any business environment.

Year 1: Foundation in Business

  • Principles of Management
  • Fundamentals of Marketing
  • Business Communication
  • Introduction to Accounting
  • Microeconomics
  • Business Mathematics

Year 2: Core Business Knowledge

  • Organizational Behavior
  • Financial Management
  • Human Resource Management
  • Operations Management
  • Business Ethics and Corporate Governance
  • Statistics for Business
  •  

Year 3: Specializations and Advanced Topics

  • Strategic Management
  • International Business
  • Entrepreneurship and Innovation
  • Digital Marketing
  • Business Analytics
  • Research Methods
  •  

Final Year: Capstone and Practical Application

  • Capstone Project: Solve a real-world business challenge
  • Internship Program: Gain hands-on industry experience

Choose from industry-relevant specializations to tailor your BBA experience:

  • Marketing and Brand Management
  • Financial Analysis and Investment
  • Human Resource Development
  • Business Analytics and Data Science

Graduates of the BBA program are well-prepared for roles such as:

  • Marketing Manager
  • Financial Analyst
  • Business Consultant
  • Operations Manager
  • Entrepreneur
  • High school diploma or equivalent
  • Proficiency in English
  • Personal statement or letter of intent
  • Interview (if required)

Level:

Bachelor's degree

Credits:

All types of instruments

Duration

4 Years

Medium

English

Awarding Body